Write press release event template

Keep the headline short but include the important details. Proper Format In addition to following the proper organization, your press release should also follow the proper format. Basic Structure — Always use a headline, dateline, lead, and body paragraphs. Media is used to this structure and will know where to look for certain information.

Review our example press releases for exact formatting requirements. Boilerplate — Include a short paragraph about your company at the end of the press release. List contact information for your company, including the website URL.

Important Tips You have a decent amount of flexibility while writing your press release, but you should always remember a few tips while writing it. A short and sweet press release makes the details easy to understand and digest. Applicable to Audience — Write your press release with a target audience in mind. Put yourself in their shoes. What do they need to know about your upcoming event? Active Voice — A vibrant, active voice draws readers in and creates excitement.

Do note our template is only a guide. Be sure to consult the style guide your company uses and tweak the template accordingly. Get the template here. A press release is an official statement delivered to members of the media. In general, there are three ways of distributing a press release: manually, through a syndication service, or by way of a mailing list.

While it may be time-consuming, sending a personalized email along with the press release can increase your chances of getting media coverage. Our CMO, Tim Soulo, can vouch for this, having manually sent out over personalized outreach emails as part of a link outreach experiment.

For instance, the launch of a SaaS platform in Southeast Asia may capture the interest of multiple tech publications. To increase your chances of securing coverage, consider preparing one to two story pitches to go along with your email and press release.

Syndication services act on your behalf to distribute press releases and have an extensive network of media contacts. PR Newswire is one widely used option.

It can be used to schedule or disseminate news to thousands of news agencies, media publishers, editors, and journalists instantly.

This ensures only relevant press releases are sent their way. Writing a press release is relatively easy once you get the hang of it. But it can also go very wrong, so take heed of the following:. If it runs far longer than that, do a reread to cut out the fluff.

Is there jargon that may not be easily understood by the layman reader? Unless you can back these up or are a leading business in your industry, such phrases could work against you by reducing your credibility. We recommend using no more than two quality quotes. This function makes the template more effective and dynamic. A Music Press Release Template is a document that is used when releasing news that is related to music. This includes announcing a new album, a new artist, concerts, promotions, and tours.

This type of strategy also helps with marketing, advertising, and branding. A great press release should have a title, date, content body, contact details for the media and the company, branding logo, and eye-catching design. This Music Press Release Template shows the artist name, album name, release date, song titles, company logo, and contact details.

This PDF template also shows the album cover which makes it engaging. This PDF template is using the populate feature that captures the form field value and inserts it in the text fields. This helps in making the template manipulative, efficient and dynamic. You can change the company logo, edit the contact details based on your preferences, or change the album cover via the PDF Editor. A Social Media Press Release Template is a statement that the company can use in order to share information that is related to their own social media page.

A good example is when launching a new Facebook or Twitter page. Another example is when reaching a milestone like gaining new followers or having significant likes.

This Social Media Press Release Template shows a headline, contact details for media approach, release date, social media platform link, and information about the company. This template also contains the content body of the press release which explains the reason for the successful campaign and future plans. This PDF template is utilizing the populate feature that grabs the field value and inserts it in the text fields. You can change the font format, color theme, and text content via the PDF Editor.

You can either email your press release or use a press release distribution service. These services will help you reach multiple media outlets and a wider audience than you would have by distributing the press release yourself.

How to Write a Press Release for an Event Learn how to write a press release for an event, along with a free template and frequently asked questions. When you buy through links on our site, we may earn an affiliate commission. Here's how to write a press release for an event in four easy steps with a free template. Download Template Now Instant download. No email required. How to Write a Press Release for an Event: 1. Know your target audience.

Format your press release correctly. Your press release should be broken down into several parts to ensure it is easy to read. Write a catchy headline. Include a dateline and lead paragraph.